A9 is a separate entity from Amazon that engineers the search algorithm in order to rank product listings. Understanding these ranking parameters could be the deciding factor of your product’s visibility.
That might be simple and common sense, but we have worked with many sellers that are oblivious to the algorithm’s ranking procedures.
Most sellers will tell you, that sales and on-page keywords are the only things that significantly affect ranking. That is a misconception, and they are missing out on many other ways to optimize search visibility!
One thing you should understand first, is that when someone goes to search for a product to buy, they are using Amazon. More and more people every year are going to Amazon’s search rather than google. Not only that, but Amazon took over half of all E-Commerce growth on the internet in 2016!
Before you even search anything, A9 has done the hard part of categorizing products by their relevance and traffic patterns. The power of this may be subtle, but let me explain.
A9 uses human judgments, programmatic analysis, key business metrics and performance metrics to determine not just relevance of the search term, but what relevant means to the CUSTOMER.
Its much simpler to rank on Amazon rather than google because of this. There are virtually none off-page SEO techniques you will have to use, to rank on Amazon. Amazon tracks everything a customer does on the site, and A9’s job is to use that data to produce the highest possible revenue per customer.